6 Ways to pique investor’s interest with your high value trademark portfolio

  1. Demonstrate the opportunities available to increase income from current trademarks in the portfolio
  2. Show that the cost of creating and maintaining a new trademark is lower than the ROI they bring
  3. Outline how your business protects and monitors the key trademarks in its portfolio
  4. Show that you have a holistic approach to IP management this may include a patent strategy
  5. Show that you have market-product future-proof opportunities (transient competitive strategy)
  6. OKR metrics that indicate when a competitor is encroaching on the company’s trademark strategies

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Intellectual Property & Intellectual Capital Consultant

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Akeem Famuyiwa

Akeem Famuyiwa

Intellectual Property & Intellectual Capital Consultant

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